Franchise Information

Marketing & Advertising

Maintaining Brand awareness is crucial to building sales growth. Marketing programs are designed to build loyalty at the neighborhood level by maximizing appeal to the local community through promotions, events and special features. A strategic approach of direct mail, print, special promotion, and mixed media advertising, provides a cost effective means of increasing awareness and stimulating visits.

The ongoing quality of the Dave's The Dog House's product and experience is truly the most powerful marketing tool. Throughout Dave's The Dog House's growth as a national franchise system, the Company supports franchisee marketing needs by creating in-house promotions, graphic resources and marketing materials. All creative and media materials, design and creation costs are provided for within your multi-unit franchise fee agreement. You only pay for the actual printing, distribution or air time, as you use it. In addition, whenever you have an occasion that requires unusual attention, such as a special promotion, we provide marketing materials and promotional ideas via our secure web site.